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Stock photo of Bing Chat on phone 4

Credit: Edgar Cervantes / Android Authority
  • The experience of finding answers on the new Bing Chat powered by AI will now include ads.
  • Microsoft says ads will be variable in nature, so different users could see different types of ads.
  • The company also wants to drive traffic to publishers from where Bing sources its responses through rich captions.

Microsoft is adding ads to responses from Bing’s AI-powered chatbot, the company said in a blog post published on Wednesday. It’s the inevitable result of Bing’s 100 million and growing daily active users since the introduction of the ChatGPT-powered AI features.

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