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Opinion post by
Ryan Haines

Ready to feel old? Rich Communication Services, better known as RCS, just celebrated its 15th birthday. Yeah, that communication standard that Google has been pestering Apple about for what feels like an eternity is older than iMessage itself. It’s older than Android Authority as a company and technically came into existence at the same time as phones like the Sony Ericsson Xperia X1 and Samsung Omnia. So, instead of blowing out birthday candles, let’s sit down and think about why on Earth it’s taken so long for RCS to gain traction.

Too many (Tim) Cooks in the kitchen

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